Amrutha Valli is a technology leader, startup advisor, and cybersecurity strategist with over 30 years of experience across IT, telecom, and digital innovation.

She is the Founder & CEO of PurpleApple Infosystems, where she lead the development of AR and AI-driven platforms that transform customer experience and digital engagement.

Over her career, Amrutha has worked with leading organizations including Wipro Technologies and Tata Teleservices, contributing to large-scale technology initiatives, secure digital platforms (mRupee), IOT and other enterprise-grade solutions.

She has also played a key role in shaping industry-level frameworks, including the Data Security Framework (DSF®) and Data Privacy Framework (DPF®) for NASSCOM’s Data Security Council of India.

An MCA Gold Medalist and Executive MBA, Amrutha holds advanced certifications in AI and Data Science from the Massachusetts Institute of Technology, along with CISM and TOGAF credentials.

Amrutha - Startup Mentor

Key Platforms & Strategic Initiatives

  • PurpleApple Infosystems

  • Tata Docomo

    • Virtual Humsafar (AR Travel solution)

    • TRYb4uBUY (cross-category Virtual Try-on)

    • JewelTryStudio (realistic jewellery AR)

    • PurplePAGES (AI-powered Retail Engagement)

  • Tata Docomo

    • mRUPEE (Mobile payments platform (RBI-compliant)

    • mHealth (Enterprise Use case)

    • IOT Solutions (Tracking Solutions)

  • Data Security Counsil Of India (NASSCOM)

    • Defined Data Security Framework (DSF)

    • Defined Data Privacy Framework (DPF)

  • Wipro Consulting Services

    • Airtel Retailer Menu

Awards & Professional Recognitions

  • Women Entrepreneur of the Year (2018) — Delhi Management Association

  • Techpreneur of the Year (2019) — WEFT Foundation

  • Represented India at Latitude 59, Estonia (2019)

  • Selected for prestigious programs :

    • IIM Bangalore – Women Entrepreneurship Program

    • IIT Delhi – Women Entrepreneurship & Empowerment

    • XR Program by Meta

    • SheLeadsTech by Facebook

    • Empower by BSE

    • Amity HerStartups

    • SonderConnect Ignite

      Venture Studio by TiE Delhi

    • XLR8AP by AP Innovation Society & Texas University